Artificial intelligence is no longer a support tool—it’s becoming the engine of modern business.
This article explains how AI is transforming sales, marketing, and operations, and what automation, data, and machine learning mean for future business performance.

Pricing is not just about covering costs—it’s about strategy, value, and competition.
This article explains what pricing strategy is, why it matters, and the major types of pricing strategies businesses use to maximize revenue and market share.

The freemium business model attracts users for free and monetizes a small percentage through premium upgrades.
This article explains how freemium models work, why companies use them, and what determines successful conversion from free to paid users.

Netflix didn’t just change how we watch content—it changed the economics of entertainment.
This caselet explains Netflix’s business model and shows how subscriptions, scale, and original content create streaming dominance.

The subscription business model focuses on recurring revenue instead of one-time sales.
This article explains how subscription-based businesses work, why they create predictable income, and how companies retain customers over the long term.

A value proposition explains why a customer should choose one product over another.
This article breaks down the concept of value proposition and shows how businesses create, communicate, and deliver real value to customers.