Caselets
Welcome to Caselets – real-world business scenarios that bring core concepts to life. This section presents bite-sized case studies that illustrate how companies apply business model principles to solve challenges and create value.
Explore practical examples from diverse industries, analyze strategic decisions, and understand how theoretical frameworks translate into actionable business strategies. These caselets will sharpen your analytical skills and deepen your understanding of business model innovation.
Start reading the caselets below to see business model concepts in action.
Netflix didn’t just change how we watch content—it changed the economics of entertainment.
This caselet explains Netflix’s business model and shows how subscriptions, scale...
Amazon isn’t just an e-commerce company—it’s a powerful ecosystem of revenue engines.
This caselet breaks down how Amazon combines retail, AWS, Prime, ads, and data to build...