Byju’s was once one of the world’s most valuable edtech startups, reaching a massive $22 billion valuation. However, financial troubles, governance issues, and rapid expansion challenges led to its dramatic downfall.
This case study explores how Byju’s rose to global prominence and what went wrong, offering important lessons for entrepreneurs, investors, and businesses.

Artificial Intelligence is transforming commerce by helping businesses automate processes, analyze data, personalize customer experiences, and improve decision-making.
This beginner-friendly guide explains what artificial intelligence in commerce means, how companies use AI in operations and marketing, and why it is becoming a key driver of modern business growth.