Skip to content
What is a Business Model? A Complete Guide with Examples

What is a Business Model?

Understanding the blueprint of how companies create, deliver, and capture value

Types of Business Models: How Different Companies Make Money
Business Model vs Revenue Model vs Strategy: A Clear Guide
👆 Hover over the links above to see the animation effects!
Arrow slides right • Background brightens • Border glows • Text color changes

Every successful company operates on a business model, whether they've explicitly defined it or not. But what exactly is a business model, and why does it matter? Let's break down this fundamental concept that determines whether a company thrives or struggles.

The Simple Definition

A business model is the logic of how a company creates value for customers and captures value for itself. It's the blueprint that explains how your business works, who it serves, what resources it needs, and how all the pieces fit together to generate profit.

Think of a business model as the answer to these fundamental questions:

  • What value do you create for customers?
  • Who are your customers?
  • How do you deliver that value to them?
  • What resources and activities are required?
  • How do you make money from this?
  • What does it cost to operate?

Visual Design Features

Color Scheme: The internal navigation uses your existing purple/blue theme (#667eea, #818cf8) to maintain design consistency throughout the article.

Layout: Two-column grid on desktop that collapses to single column on mobile devices for perfect responsive behavior.

Interactive Elements:

  • Purple arrow (→) icons that slide forward on hover
  • Cards slide right (translateX) when you hover
  • Background color intensifies
  • Border glows with purple light
  • Text color shifts to lighter purple
  • Smooth 0.3s transitions on all effects

Positioning: Placed strategically after the title and subtitle, but before the main article content begins. This catches reader attention immediately while they're still in "orientation mode" at the top of the article.

Typography: Matches your Georgia serif font and maintains the same professional, editorial feel as the rest of the article.